What is Beauty? In human history, beauty, with kinds of different forms, has always been, along with goodness, truth and justice, one of the most fascinating themes – yet not without controversy.
The variety of nature, the sprouting trees in Spring, the murmuring rivulet, the dusk skyline of hometown, the thousands of created masterworks like Mona Lisa, Michelangelo’s David, Beethoven’s ninth symphony, poetries from Tagore…they are all beauty.
But in the field of skincare and cosmetics, what is beauty? The Collins dictionary says it is used to describe the products and activities that are concerned with making women look beautiful.
However, in our philosophy beauty is beauty, nothing to do with other things. As we do believe that everyone was naturally born beautiful and glowing, skincare products are just tools and methods to embellish this inherent beauty. Like the very famous poet Emily Dickson said “Beauty is not caused. It is.”
Therefore, we do not produce things to change that, we create things to interpret it, to glorify it.
Holding this tenet, we select worldwide the organic and healthy ingredients, with traditional herbal remedies and aroma therapies as the foundation, by aid of modern medical science, to create sophisticated alternatives regarding of kinds of incidental skin problems, to boost the natural beauty.